the case
Jason Marton, father to two boys in Union County, NC, wanted to run for his local Board of Education seat against a long-term incumbent. Given his lack of name recognition, his campaign had a major uphill battle to defeat the incumbent. Because of my background in political science and the work on design and branding I was doing in my current role, Jason asked me to create a brand for his campaign.
the approach
Name recognition was my first and foremost concern. What was going to be a bold and memorable representation of Jason Marton as candidate and play well across multiple pieces of collateral? I collaborated closely with Jason to help determine fonts and colors that would play well in a campaign and were a good representation of him.
the output
First I developed a full name logo and initial logo to anchor his brand and collateral. I also created a visual representation of his tagline, “Student Centered, Teacher Focused, Community Powered,” to draw attention to the root of his campaign. I created a subsequent set of materials including yard signs, bumper stickers, car magnets, palm cards, business cards, website graphics and social media images.
the services
- Political Campaign Branding
- Brand Strategy
- Logo Design
- Collateral Design
- Infographic Design
- Social Media Design
from the client
“Megan understands how design meets the real world. She took my basic ideas and turned it into a full fledged campaign (print, web, social). Megan has an attention to detail that is often missing today and has an eye for fitting design elements to the need of the client and the actual space not just her style or the latest trend. She is also amazingly fast and flexible. ”
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